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Date: Sun, 17 Dec 1995 17:36:08 -0500
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From: Mark Thompson <mark@fusion.mv.com>
To: Multiple recipients of list <lightwave@garcia.com>
Subject: Re: Starting the business (was new anim. hdwre. adv. (C & Q))
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>Finally, bewrae of the "one of a series" ploy. The first one is done at
>a much lower rate because you're going to be doing 5 spots.
Golden rule. Price the first one at full price for a single job and
let the customer know that they will realize a steap discount on the
following jobs in the series. This way the customer gets the lower
cost for a series and you don't get shafted on jobs that never pan out.